Wings Etc. Tests New Ranch Fire™ Sauce on Jalapeno Bacon Burger and Chicken Sandwich
The combination brings together the cool flavor of ranch dressing and the intensity of Wings Etc.’s hottest sauce.
FORT WAYNE, Ind.— The Wings Etc. locations in Cape Girardeau, Dexter and Jackson, Missouri, as well as in Boiling Springs, South Carolina, are trialing a new Ranch Fire™ Sauce featured on a new Ranch Fire™ Burger and a new Ranch Fire™ Chicken Sandwich, beginning January 7, for a limited time.
The Ranch Fire™ Sauce blends the cool flavor of Ranch dressing with the heat of Wings Etc.’s Wall Sauce—the brand’s hottest sauce—which is made with fresh habaneros. The sauces are balanced with cayenne and garlic to add depth and spice to the sauce’s intriguing profile.
The new sauce serves as the defining flavor for a new burger and a new chicken sandwich, also launching in test on January 7. The Ranch Fire™ Burger begins with two seasoned all-beef smash patties topped with a slice of pepper jack cheese. The burger is layered with two thick strips of crispy bacon and freshly grilled jalapenos, then placed atop a toasted bun. Tomatoes and lettuce are next, followed by a generous serving of the new Ranch Fire™ Sauce. The burger’s crowning glory is a toasted bun capped with a Jalapeno Popper, for a meal that’s bursting with Wings Etc.’s signature “Big Flavor™” flavor from top to bottom.
The new Ranch Fire™ Chicken Sandwich follows the same recipe, substituting Wings Etc.’s ever-popular crispy or grilled chicken breast in place of the beef smash burgers. The result is a bold and savory chicken sandwich that’s sure to excite the senses.
Fans of the new Ranch Fire™ lineup will be glad for a featured Signature Margarita. Premium pure agave Sauza® Hacienda Silver Tequila and Triple Sec are shaken with Lime Sour, poured over ice and served with a lime wheel garnish and the guest’s choice of a salt or sugar rim. The citrusy cocktail is a refreshing contrast to the blaze sparked by the sauce’s peppery punch.
“Wings Etc. seeks to create unique options with ‘Big Flavor’ that set us apart,” says CEO Rob Hensmann. “Innovations on traditional meals give guests a reason to keep coming back, and these new twists on our smash burger and chicken sandwiches carry a ‘wow factor’ our customers crave and enjoy as part of their experience.”
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About Wings Etc. Grill & Pub
With more than 80 corporate and franchise locations, Wings Etc. has been listed among Entrepreneur magazine’s “Top 500 Franchises” every year since 2021 and was included in the magazine’s “Top Five Best Sports Bars” in 2021. It has been named one of Franchise Business Review’s “Top Food Franchises” every year since 2020 and a “Top 200 Franchise” every year since 2019. Wings Etc. has been included in Franchise Gator’s “Top 100 Franchises” seven times since 2014 and its “Fastest Growing Franchises” seven times since 2016; it was among the “Top Emerging Franchises” in 2023. It has been named a “Top 400 Franchise” by Franchise Times every year since 2021 and a “Top 500 Franchise” by Nation’s Restaurant News every year since 2021. See www.wingsetcfranchise.com.
The Wings Etc. Foundation is a 501(c)(3) charitable organization committed to improving children’s lives. See www.wingsetcfoundation.com.
©2025 Wings Etc., Inc. Franchises independently owned and operated.
Photos courtesy of Wings Etc. Grill and Pub
Photo 1: The Ranch Fire™ Burger
Photo 2: Signature Margarita
Section: Corporate News Expansion