Wings Etc. Debuts Hand-Breaded Chicken on All Chicken Sandwiches in Corporate Locations

The on-trend preparation gets a wider rollout following a successful initial test run.

FORT WAYNE, Ind. — Wings Etc. is pleased to debut its new Hand-Breaded Chicken on every chicken sandwich in all 26 corporate locations in April.

Hand-Breaded Chicken was a huge hit during its three-month initial test in the brand’s Dunlap, Indiana, location. It’s a response to the soaring popularity of hand-breaded chicken nationwide.

“Our new Hand-Breaded Chicken delivers bold, crave-worthy flavor,” says Wings Etc. CEO Rob Hensmann. “We’re excited to bring this fresh, hand-crafted upgrade to our guests, and we expect it to have staying power. It’s a natural evolution of our menu of Big Flavor favorites.”

Wings Etc.’s new Hand-Breaded Chicken starts with a juicy chicken breast twice-dredged in homestyle batter, seasoned with onion powder, black pepper, celery salt and garlic powder, then quick-fried to seal in the juices. The result is moist, flavorful chicken surrounded by a crispy, flaky golden crust. Hand-Breaded Chicken sandwiches start at $12.49 with a full-sized side (pricing varies by location).

Guests are invited to enjoy the Wednesday daily special featuring a Hand-Breaded Chicken Sandwich with fries for just $6. The Hand-Breaded Chicken Breast is tossed in one of their 19 signature sauces, then served on a toasted brioche bun, topped with pickles, and accompanied by the guest’s choice of fries.

If the expanded test proves successful, Wings Etc. expects to introduce Hand-Breaded Chicken systemwide.

Hand-Breaded Chicken will be available at the Wings Etc. restaurant in Gaffney, South Carolina, as well as these locations in Indiana: Mishawaka, South Bend, Elkhart, Goshen, La Porte, Fort Wayne, Valparaiso, Rochester, Marion, Bluffton, Dunlap, West Lafayette, Lafayette, Osceola, Noblesville, Decatur, Columbia City, Kendallville, Peru and Angola.

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About Wings Etc. Grill & Pub

Founded in 1994 by Jim Weaver in northern Indiana, Wings Etc. is a family-friendly grill and pub featuring award-winning jumbo Buffalo wings, 22 signature sauces and rubs, dozens of TVs tuned to sports programming and a casual, non-corporate-y, laid-back vibe that makes people want to just come in and hang out. See wingsetc.com.

With more than 80 corporate and franchise locations, Wings Etc. has enjoyed more than 30 years of successful franchise growth. Wings Etc. has been listed among Entrepreneur magazine’s “Top 500 Franchises” and was included in the magazine’s “Top Chicken Franchises” in 2024. It has been named one of Franchise Business Review’s “Top Food Franchises” and a “Top 200 Franchise.” Wings Etc. has been included in Franchise Gator’s “Top 100 Franchises” and its “Fastest Growing Franchises”; it was among the “Top Emerging Franchises” in 2023. It has been named a “Top 400 Franchise” by Franchise Times every year since 2021 and a “Top 500 Franchise” by Nation’s Restaurant News every year since 2021. Wings Etc. has also been awarded “Best Wings” in multiple markets. See www.wingsetcfranchise.com.

The Wings Etc. Foundation, a 501(c)(3) charitable organization, is dedicated to improving children’s lives. Learn more at wingsetcfoundation.com.

©2025 Wings Etc., Inc. Franchises independently owned and operated.